JOHN KIRK
EXECUTIVE CREATIVE DIRECTOR
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McDonald's was considering an extended hours test campaign to compete with other QSRs.
This local/regional campaign paved the way for McDonald's All Day Breakfast initiative.
NAPA welcomes NHRA driver Ron Capps to the family. The challange? How to make a series of spots that appealed to two different racing audiences without shooting separate spots.
NAPA Auto Parts - NASCAR Campaign
NAPA welcomes NHRA driver Ron Caps to the family. The challange? How to make a series of spots that appealed to two different racing audiences without shooting separate spots.
See how we helped Riverside Methodist Hospital show why they are leaders locally, nationally, and internationaly in innovative Cardiovascular and Critical Limb Care.
We helped the West Virginia Lottery showcase one of their more intense employees. This guy took his job seriously and expected others to do the same.
Even though KSU is the second largest state university in Ohio, they continued to face declining enrollment numbers of qualified freshmen. We helped them overcome long-standing negative perceptions with a campaign that highlighted the real-world successes of KSU alumni.
Tansky Sawmill Toyota had the opportunity to make a media buy through a local TV station that would run through the summer. Without the budgets that their competitors had, we helped them find a message that stood out in a very cluttered automotive market, for a fraction of the traditional cost.
It's true what they say. Once you visist Gatlinburg you tend to go back again and again – and often for multiple generations. Reinforce that message with a memorable soundtrack and VO and you have a winning combination that helped drive increased visitation from both old, and new, target markets.
